CGS & Co.

Bold Strategy. Fresh Execution.

About Cameron

Cameron Gould-Saltman (”CGS”) is a seasoned operator and growth strategist with a decade of experience leading food, beverage, and e-commerce businesses across every stage—from advising scrappy startups to working with the C-suite of Fortune 100s. He’s operated at the nexus of innovation and retail, largely in consumable categories, and is a true builder at heart.

Most recently, he served as Head of Food & Beverage at TikTok Shop, TikTok’s e-commerce marketplace, where he scaled the platform’s U.S. grocery category and launched many new categories to be sold on platform. Prior to that, Cameron built and scaled teams at Amazon Fresh, Amazon’s grocery business, and helped launch its brick-and-mortar grocery business nationwide. Much of his work is also done at incubators and accelerators, where he’s mentored and advised over 75 businesses at various stages. He’s also held roles in Finance at Unilever and has deep expertise in DTC, omni-channel pricing, and go-to-market acceleration.

Today, through CGS & Co., Cameron advises emerging and established brands on how to build, price, position, and sell better. Whether you’re a founder preparing for retail expansion or a CPG legacy brand ready to rethink your digital strategy, Cameron brings a rare blend of operational rigor and commercial instinct to help unlock sustainable growth. Be careful, as he doesn’t pull punches and when you get him fired up, he’ll lay it all out there (likely on a whiteboard).

Cameron lives with his wife and dog, Gumbo, in Seattle, where he enjoys golfing, playing pickleball, and exploring new taco trucks as he perpetually seeks out the flavors of Los Angeles, where he grew up.

About CGS & Co.

CGS & Co. is a boutique advisory firm built to help ambitious consumer brands grow smarter and faster. We work with founders, executive teams, and investors to unlock sustainable growth through hands-on support in the following areas:

• Fundraising (financial storytelling, pitch deck refinement, modeling)
• Retail expansion (retailer sell-in prep, pitch coaching)
• Pricing architecture (P&L analysis by channel/ product, cost analysis)
• Digital channel optimization (product listing audits/ refinement, affiliate management strategy, DTC logistics and 3PL optimization, LTV/ CAC modeling)
• Go-to-market strategy (launch roadmap, budget allocation, innovation management)
• Channel management (forecasting, trade spend strategy, playbook development)

Whether you're prepping for launch, scaling through retail, or facing a plateau in a given channel, CGS & Co. delivers the frameworks, insight, and execution muscle to move the business forward. We specialize in what others find messy: cross-functional alignment, high-stakes transitions, and turning complex strategies into action. This isn’t vague “advice.” We roll up our sleeves, challenge assumptions, and help brands win where it matters most — on shelf, online, and in the hands of the customer.